Privacy Policy

1. Introduction

Welcome to Tree.Sea.Mals Trading under Baridi (“Baridi”, “we”, “our”, or “us”). We are committed to protecting your privacy and handling your personal data in a transparent and secure manner. This Privacy Policy explains how we collect, use, store, share, and safeguard information you provide when visiting our website, www.baridi.co.ke.

By using our website, you agree to the practices described in this policy. If you do not agree with the terms, please refrain from using our website.

2. Information We Collect

2.1 Information You Provide Voluntarily

When you engage with features on our website such as contact forms or initiate communication via WhatsApp, we may collect information you voluntarily share with us. This includes:

• Your name
• Email address
• Phone number
• Company or organization name
• The nature of your inquiry or message

This information helps us understand your needs and respond to your queries or feedback in a timely and efficient manner.

2.2 Automatically Collected Information

When you visit our website, certain technical data is automatically collected to help us understand how users interact with our content. This may include:

• IP address and approximate geographic location
• Browser type and version
• Device information (e.g., mobile vs. desktop)
• Pages viewed and time spent on each page
• Date and time of your visit
• Referral URLs (the website you came from)

We collect this data using tools like cookies and similar tracking technologies to improve the website’s usability, security, and performance.

2.3 Analytics and Tracking Tools

We use trusted third-party tools to help us monitor and understand website usage:

• Google Analytics: Tracks user behavior (like page visits and clicks) to help us improve site structure and user experience.
• Meta Pixel (Facebook Pixel): Helps us measure the performance of social media campaigns and provide targeted content or advertisements.

These tools may place cookies on your device or track activity across sessions. You may adjust your browser settings to reject cookies or limit tracking, or you can opt out of Google Analytics by installing the Google Analytics Opt-out Add-on.

3. WhatsApp Communication

If you reach out to us via WhatsApp through our website, we may collect:

• Your phone number
• Your WhatsApp profile name
• Any messages, files, or media you send

We only use this information to respond to your inquiries, provide support, or follow up where necessary. All communication via WhatsApp is subject to WhatsApp’s privacy policy, and we recommend you review it for more detail on how they handle your data.

4. Embedded Forms

We may use embedded forms (e.g., Google Forms or Typeform) on specific pages of our website for data collection purposes such as receiving inquiries or customer feedback. When you submit information through these forms, the data is processed and stored both by Baridi and by the form provider under their own privacy and data protection policies.

We ensure that any information collected via such forms is used only for the stated purpose and handled with appropriate confidentiality.

5. How We Use Your Information

We may use the information we collect for legitimate business purposes, including:

• Communication: To respond to your questions, feedback, or requests sent through our forms or WhatsApp.
• User Experience: To analyze how visitors use our website and improve its content, navigation, and functionality.
• Security and Performance: To detect, prevent, and address technical issues, unauthorized access, or other harmful activities.
• Legal Compliance: To fulfill legal obligations and respond to lawful requests from public authorities.

We do not use your data for unsolicited marketing without your explicit consent.

6. Data Sharing and Disclosure

We treat your personal information with care and do not sell, rent, or trade it to third parties. We may, however, share it with:

• Service Providers: Third-party vendors who help us operate the website (e.g., email hosts, analytics tools), under strict confidentiality agreements.
• Legal Authorities: If required to comply with applicable law, regulation, legal process, or enforceable governmental request.
• With Your Consent: We may share your information if you instruct us or give us explicit permission to do so.

We ensure that any third parties handling your data meet appropriate data protection and security standards.

7. Data Retention

We only retain your personal data for as long as necessary to fulfill the purposes for which it was collected. This may include:

• Keeping communication records to support follow-up interactions
• Retaining technical logs for security audits or troubleshooting
• Maintaining records for regulatory or compliance purposes

After this period, we securely delete or anonymize the data.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the confidentiality and integrity of your personal information. These measures include:

• Use of SSL encryption on our website
• Controlled access to data and systems
• Regular review and updating of security protocols

However, no method of data transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Children's Privacy

Our website and services are not designed for or directed at children under the age of 13. We do not knowingly collect or process personal data from children. If we discover that we have inadvertently collected such data, we will promptly delete it.

If you believe a child has submitted information to us, please contact us immediately.

10. Your Rights and Choices

As a user, you have the right to:

• Access the personal data we hold about you
• Correct any inaccurate or outdated data
• Request Deletion of your data where appropriate
• Withdraw Consent for any data processing based on consent
• Opt Out of any promotional messages (if any are sent in the future)

To exercise these rights or inquire about your data, contact us using the information provided below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technological, or operational changes. When we do, we will revise the "Effective Date" at the top.

We encourage you to review this page periodically to stay informed of any updates. Continued use of the website following changes signifies your acceptance of the revised policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us at: